Content is King; Question is Queen.
What this means is:
- the information in your blog post has to be great content – content that helps people find answers to their
- questions. And everyone has them…about their health, their money, their relationships, their business, their book…questions about just about anything you can think of. This is good for a writer as this means there is an endless number of things you can write about. You just have to find out what people’s questions are.
As you have already planned to write your blog posts as mini-parts of your book, if you structure your blog posts well, provide excellent content (answers to people’s questions) and do a few other things, which we are about to talk about, you can be sure you are creating information people will read and eventually be willing to buy – your book. Let’s get started.
First, be sure to only have one keyword or phrase per blog. I covered this briefly in my SEO as You Go post but it is worth repeating here. Choose one keyword (a word someone would be ‘googling’ to find an answer to). For example, let’s say your book is about ‘The Love & Care of Dogs’ and this particular blog post is about your recommendation to feed your dog organic dog food. That is your key phrase ‘organic dog food’. It will be strategically placed and scattered within your blog post. Don’t talk about the type of collar to buy in this post.
Second, your hook – the answer to their question, ‘What type of dog food should I feed my dog?’. This is a main header of your blog post – something that grabs them and invites them to read more.
Third, your list of answer(s) to their question. This can be in list form, bullet points, etc. You might consider something like – ‘The 7 Most Important reasons why you should feed your dog organic dog food’, or ‘The 3 key organic ingredients to make sure are in your dog’s food’ – something along that line. These points are going to form the body, or the majority, of your blog post. They are the ‘meat’ of your content.
Fourth, after you’ve fleshed out your key points as listed above, now it is time to add some quality and richness. You do this by one or more of the following:
- examples – something they can feel or experience in the real world
- illustrations – pictures – use at least one picture in your blog post
- personal story – something your reader can relate to – be vulnerable
- proof of claim – link to your source of information, graphs, charts
- expert quote or public quotes
- metaphors or analogies
Remember to write and use your own unique content, internal and external links, at least one SEO optimized picture and place your blog post in the category it belongs to. As mentioned, stick to one category until you’ve written at least 10 blog posts and then make an ebook out of them and eventually pull them all together to create your book.